Monday, September 14, 2015

Martha Stewart's 2015 Halloween Issue Signals the End of Era

Martha Stewart's 2015 Halloween issue features a hideous miniature troll on the cover. Shudder! It's on newsstands now though I haven't seen it yet. I'm guessing it's another repackaged issue with little or no new content, but the headlines on the cover are troubling: "for all ages", "kooky", "amazing". Shockingly, this is the first year the cover doesn't feature Martha in an original costume. 

This is probably due to Meredith Corp. taking over the publishing rights to Martha's magazines, and clearly signals a turn to the softer family fare they produce. Gasp! Will Martha's Halloween ever be the same again? Probably not. It's disappointing but Martha's dark empire is fading faster than a vampire in sunlight. Even the meager Halloween lines at Michaels and Joann's were straight reruns of previous years and will likely be retired. 

It's been a great run for Martha's elegant and ghastly Halloween, and I've personally cherished every minute. It's the end of era, but there's one fantastic book, many special issues, a couple of fun TV specials, and lots of gruesome ideas that will live on in our bloody hearts (and Pinterest). Hail Martha! The Dark Queen of Halloween!

UPDATE: I've found a copy of this and I can confirm its repackaged content. The publisher clearly struggled to collect the "cutest" pictures from previous issues but Martha's dark whimsy is still in the background. I'm not sure their intended new audience will love what's inside, and the rest of us are bored to tears. It's also a very costumes-heavy issue and one wonders why they didn't just fully commit to the theme. If you're going to repackage this year after year, why not collect content in thematic volumes: Halloween Decorating, Halloween Entertaining, Halloween Costumes, Halloween for Kids. These people clearly don't understand true Halloween fans.





10 comments:

  1. even a few years ago I got a lot of inspiration for Martha...
    now there are many repetitions and hardly any new ideas.
    "Sweet Paul" is a good alternative, for example, be Black Halloween is totally cool:
    http://decorology.blogspot.de/2013/10/make-it-scary-easily-cute-and-quick.html

    Best regards, Jultchik

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  2. Thank you Jultchik! I've seen a few issue of SWEET PAUL Magazine a a few years ago and just signed up for a subscription! He's definitely picking up where Martha left off and bringing really edgy design into the mix! Great recommendation!

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  3. A tear I shed.

    Thanks for that link!

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  4. I have seen it & it is repackaged content. Even this year's Oct. issue of Martha Stewart Living is lame.

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  5. I used to get so excited when the Halloween mags showed up on store shelves every year. Now they are just recipes I will never make and costumes no kids want to wear. I mourn the end of this era. Halloween is about being scary not about being cute!

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    1. I couldn't agree more. Halloween is scary for a reason. Just look at the history of the holiday. Being scary was necessary to ward off evil wandering spirits when the veil between the world of living and the dead was at it's thinnest. On the positive side, at least these spirits will go after the glitter/pastel/cutesy soccer moms first and give us a chance to get away.

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    2. True! When I see them coming I will point them in the direction of the glitter!

      Any favorite scary movies this year? Would love to watch one after I make my annual visit to my favorite haunted attraction.

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    3. Yes! I'm looking forward to TALES of HALLOWEEN and CRIMSON PEAK this year. I just posted a scary movie overview for October. Let me know what you see and if you liked it!

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  6. I've noticed that even some of Martha's own magazines weren't as geared up towards her favorite holiday as in the past. I think it all started in 2013-14. She sold off her craft business too. Fortunately, I have one or 2 things that Martha sold through her own catalog site years ago and every Halloween issue up until 2014 (it could be 2015 but I don't think I liked that one). I agree with Mandy about the other Halloween mags. I'll have to check out SWEET PAUL.

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