The Boston Beer Company (the people behind Samuel Adams) likes their seasonal beers. And this year, their hard cider line Angry Orchard put out a seasonal flavor called Cinnful Apple. It's a perfect spicy blend for the holidays and it also features their scary tree artwork with a bloody red background. It's semi-sweet with an almost candy apple-like flavor with a subtle cinnamon kick that doesn't overpower the tart apple.
At a party last weekend, a kid kept staring at the bottle and asked me why I was drinking Halloween beer at Christmas. I'm not sure I understand the marketing angle of this cider, but it's scary, so that alone is a reason to love it. (Make sure to check out their site for hard cider cocktail recipes!)